The Hellenic Design Centre, which is an initiative of the Center for Business and Cultural Development (KEPA), co-organizes with the members of the Innovative Design Cluster Thessaloniki (IDC), a closed interactive participatory workshop on branding applications to enhance the competitiveness of Macedonian wines. HDC executives using the methodology of Design Thinking, a user-centered problem-solving methodology, will coordinate the participants of the workshop, who will be members of the Innovative Design Cluster design offices, representatives of Macedonian wines and other marketing experts to develop sustainable practices for branding applications of Macedonian wines.